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Audience Building

Stewart Hillhouse

Does Building In Public Actually Work?

Paul Yacoubian, the founder of the software business Copy.ai has been building in public. He shares everything: businesses revenue, user base, and biggest failures. Every month, anyone who's interested can look up how many new signups his business has. Now that they’re building momentum, the numbers look impressive.

Stewart Hillhouse

From Creator To CMO: Why Content Matters with Blake Emal

We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. Listen

Stewart Hillhouse

Pomplamoose: The Band That Operates Like A Content Business

Even before the pandemic shut down live music, bands and musicians have needed to be innovative in how they get people to listen to their music. The band Pomplamoose is a living (and thriving) example of how a music group might create other content on top of their music to

Stewart Hillhouse

Content Creators: The New Marketing Agency with Roger Figueiredo

Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. Listen on your favourite podcast

Stewart Hillhouse

Create For An Experience, Not For A Result

While planning a creative project, defining success based on specific results can feel like the right way to measure yourself: Number of subscribers, revenue generated, words published. But while looking for specific results seems logical, it also often leads to a sense of failure even if the project goes well.

Stewart Hillhouse

How I Started With The End In Mind

There's a tremendous amount of uncertainty when getting started on anything. So before I started my podcast and writing online, I first imagined what end-goal I was seeking. I call this my North Star β€” an indicator I can look up at when the path is uncertain and know that I

Stewart Hillhouse

Are You Building A Person-Based or a System-Based Business?

In Michael E. Gerber's The E-Myth, he says: "It's been said, and I believe it to be true, that great businesses are not built by extraordinary people but by ordinary people doing extraordinary things."That sounds great, but what does he mean by extraordinary things? He carries on to explain

Stewart Hillhouse

On Twitter, You've Got To Take Any Opportunity You've Got [Twitter Case Study]

When starting anything new, I find examples to be the best way to learn. So here’s a Twitter case study of how I’ve been growing an audience by commenting on the posts of others. The Setup I don’t yet have a large following on