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Commodity + Brand = Novelty
How strong is your brand? It's a hard thing to measure. A quick way to find out is by asking your audience: "Will you buy a t-shirt from me?" To see the power of a brand, start by looking at merchandise. Presuming your main business is not selling t-shirts, asking
First Ask: What Am I Really Sick Of?
When asked how his show Comedians In Cars Getting Coffee originated in a 2017 interview, Jerry Seinfeld replied: "It’s very important to know what you don’t like. For me, that was talk shows [with] people who are really there to sell their show or product. A big part
30 Lessons Learned From Publishing 30 Podcast Episodes
The first thing you need to do is record a 30 second Trailer episode. This will help for two reasons: • It will force you to write the press release before the podcast goes live. Consider this your elevator pitch for why someone should plug you into their ears for the
The First 180 Days Building an Audience - 5 Lessons Learned
At the end of 2019, I decided to begin getting serious about building a personal audience. My driving reason: to be able to travel anywhere in the world and be able to get a beer with a local who follows my work. And while that reason might seem strange, it
Want Your Business To Win? Become a Category Creator
iPhone didn’t beat Blackberry or Motorola. That’s right, I said it. But before you call me a liar, let me explain why I say that. iPhone didn’t beat Blackberry because they weren’t actually competing in the same game. Heck, they weren’