About Me
//now//
//previously//
- Led content team that drove millions in pipeline at Mutiny
- Interviewed top marketers and creatives on Top Of Mind podcast
- Helped startups learn the mechanics of growth at Demand Curve
Writing
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Why Marketing Leaders Aren't Hiring
They no longer see the marketing org as 'roles', but as tasks that need to get done.
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Not All Content Needs To Be Measured
Our obsession with performance is holding us back.
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How I Run SME Interviews To Quickly Become An Expert
I’m not an expert in most of the topics I write about.
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In-House vs. Agency
The differences between leading content in-house and operating agency side.
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How To Make Your Brand Appear Big (Even If You Aren't)
Lessons from punching above our weight class at Mutiny with a small but highly effective marketing team.
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What Leading Content At Mutiny Taught Me
The biggest lessons I learned about content and marketing after three transformative years leading content at Mutiny.