You've successfully subscribed to Stewart Hillhouse
Great! Next, complete checkout for full access to Stewart Hillhouse
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.

Marketing

Marketing is simple: Make a promise and keep that promise. But that doesn't mean it's easy. Here are some thoughts I have about Marketing.

Stewart Hillhouse

Does Building In Public Actually Work?

Paul Yacoubian, the founder of the software business Copy.ai has been building in public. He shares everything: businesses revenue, user base, and biggest failures. Every month, anyone who's interested can look up how many new signups his business has. Now that they’re building momentum, the numbers look impressive.

Stewart Hillhouse

From Creator To CMO: Why Content Matters with Blake Emal

We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. Listen

Stewart Hillhouse

Pomplamoose: The Band That Operates Like A Content Business

Even before the pandemic shut down live music, bands and musicians have needed to be innovative in how they get people to listen to their music. The band Pomplamoose is a living (and thriving) example of how a music group might create other content on top of their music to

Stewart Hillhouse

Content Creators: The New Marketing Agency with Roger Figueiredo

Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. Listen on your favourite podcast

Stewart Hillhouse

A Peek At The Future Of Marketing Roles with Tracey Wallace

With more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. Who's The Guest?πŸ‘€ Name: Tracey Wallace πŸ’ͺ What They

Stewart Hillhouse

How To Ruin Your Brand Overnight: The Robinhood Story

Even if you have no interest in investing or the stock market, you've no doubt heard of the stock trading app Robinhood after the fiasco that went on between the Reddit community r/WallStreetBets and hedge funds in early February 2021. I'm not going to get into the financial details

Stewart Hillhouse

Act Like A Journalist, Not A Columnist

When starting to write, a fear might slip into your head that's hard to ignore. Who am I to say what I'm saying? It can be frightening sharing your opinion with the world for fear of attracting haters, naysayers, or worse, experts who are going to disprove me. But waiting

Stewart Hillhouse

How To Create Digital Event Experiences Worth Attending

Knock The Socks Off Your Attendees with These Digital Experience Examples Marketers have used experiences as part of their tool belt of persuasion forever – from offering free samples to hosting large events. The purpose of Experience Marketing is clear: to augment their experience of using the product. But with the

Stewart Hillhouse

The Good, Bad & Profitable of Influencer Marketing with Angelic Vendette

As social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns, and some pitfalls to look out for. Who's

Stewart Hillhouse

How I'd Market Jeans & Video Software

Imagine this: you're in the market for a new pair of jeans. You typically go for the cheaper ones from a big box store, but they always rip and don't fit that well. You've had your eyes on a pair of denim from a company that uses a type of

Stewart Hillhouse

How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell

Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and

Stewart Hillhouse

Turning Attention Into Trust

What's the point of marketing? The outcome you're seeking might be different than mine, but this questions boils down to one thing: turning attention into trust. With enough money and Facebook ads, you can get the attention of nearly anyone on this planet. But attention is an empty way of