How I'd Market Jeans & Video Software
Imagine this: you're in the market for a new pair of jeans. You typically go for the cheaper ones from a big box store, but they always rip and don't fit that well. You've had your eyes on a pair of denim from a company that uses a type of
A Playbook For Growing A DTC Brand with Sandro Roco
Starting a Direct-To-Consumer (DTC) brand is really tough. But introducing a new category into an already busy industry? Only the smart survive. Sandro Roco joins Stewart Hillhouse to share how he's growing his beverage company, Sanzo. Who's The Guest?👤 Name: Sandro Roco 💪 What They Do: Sandro is the founder of
How I Started With The End In Mind
There's a tremendous amount of uncertainty when getting started on anything. So before I started my podcast and writing online, I first imagined what end-goal I was seeking. I call this my North Star — an indicator I can look up at when the path is uncertain and know that I
How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell
Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and
Turning Attention Into Trust
What's the point of marketing? The outcome you're seeking might be different than mine, but this questions boils down to one thing: turning attention into trust. With enough money and Facebook ads, you can get the attention of nearly anyone on this planet. But attention is an empty way of
Get Endless Content Ideas Using This Simple Framework with John Bonini
One of the most frustrating parts of creating content can be coming up with the ideas. Well, using this simple framework, you'll never again run out of content ideas for your blog, social, or video channels again. John Bonini joins Stewart Hillhouse to talk all things content. Who's The Guest?
Do You Use Creative Guardrails?
The word Creativity has baggage. Creativity will have wildly different definitions depending on who you ask. To a civil engineer, it might mean finding a unique way to drain water from a ditch. To an agency designer, it might mean finding a new way to offer services to their clients.
There's No Such Thing As Being Too Specific
Be specific – as specific as possible. Be specific about everything: Who you're creating forWhat others will learn from youWhat topics within larger topics you coverEverything. Traditional knowledge would have us think that appealing to the largest audience possible would be the best move. But the opposite is actually true. The
I've Got A Story For Sale
I've got a story for sale. And so do you. It's nearly impossible to be differentiated without having a unique story to tell. Two identical products can be sold for wildly different prices simply because of the story they're selling. While it's the purchase of the product that captures the
Document Like A Museum
Museums are interesting because they each have their own unique way of sharing the story of our pasts. There's no single right way to tell the history of our world. Some museums do it by covering a massive timeline — displaying everything from dinosaur bones to space suits. Others focus on
Pick Your Audience, Pick Your Future
The group of people that you serve is going to dictate a lot. Both about your future opportunities and the type of work you'll be doing. Because growing an audience is not an overnight task (and if it did happen overnight, then don't be surprised if it disappears just as
The Best Way To Avoid First-Hand Fatigue
First-hand fatigue occurs when you least expect it. This is the natural cycle for anyone learning a new skill. At first you suck. Then you get the basics. Then you get complacent. You develop first-hand fatigue somewhere between being pretty good and being a master. In order to get to