Commodity + Brand = Novelty
How strong is your brand? It's a hard thing to measure. A quick way to find out is by asking your audience: "Will you buy a t-shirt from me?" To see the power of a brand, start by looking at merchandise. Presuming your main business is not selling t-shirts, asking
How To Serve Your Audience
“What’s in it for me?” Every reader, listener, or viewer of your content is going to ask themselves this question. It might come off as selfish, and that’s because it is. Nothing is more valuable than our time, so we should be as selfish about it as possible.
First Ask: What Am I Really Sick Of?
When asked how his show Comedians In Cars Getting Coffee originated in a 2017 interview, Jerry Seinfeld replied: "It’s very important to know what you don’t like. For me, that was talk shows [with] people who are really there to sell their show or product. A big part
Making Use of The Network Effect
The term Network Effect was popularized by Robert Metcalfe, one of the co-inventors of Ethernet. The Network Effect describes a situation where the value to an individual user increases as the number of other users sharing compatible products increases. Facebook, Uber, Airbnb are all modern examples of products that wouldn't
Why All Marketers Should (Sometimes) Be Wrong with Alex Montas
Performance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing. Who's The Guest?👤 Name: Alex Montas 💪 What They Do: Alex is the Global Head of Performance Marketing and Partnerships at Bloomberg 🌐 Alex on
The 3 Ps of Content: Purpose, Platform, Project
The first step in building an audience requires that you put out content. Content allows you to externalize your thoughts and opinions. This will create opportunities for likeminded people to find your ideas and become attracted to your work. In order to consistently create content, there are three aspects you
How To Get Started Sharing Content Online
There are no original presentations, only original presenters.When you first begin to put your message out into the world, it will start off feeling extremely awkward. You'll feel unprepared, unqualified, and likely unoriginal. But it's not about the originality of your ideas when you start. That will come later.
The Content Feedback Staircase
Creating content is the cheapest and fastest way to get validation of an idea. But some types of content require much more time and effort to produce. I've found that getting feedback on your content is similar to a staircase. You want to start with a low risk style of
Serve Before You Sell
Modern marketing can be summarized in 4 words: serve before you sell. The premise is simple, but the execution can take many forms. Let’s break down the two statements. What Does It Mean To Serve?Service means intentionally offering your time, knowledge, or resources to another. For a business,
Are You Building A Person-Based or a System-Based Business?
In Michael E. Gerber's The E-Myth, he says: "It's been said, and I believe it to be true, that great businesses are not built by extraordinary people but by ordinary people doing extraordinary things."That sounds great, but what does he mean by extraordinary things? He carries on to explain
Why I Write In Public
The experience of writing in public, for all to read, is much different than writing for yourself. I find writing for myself is an exercise of documentation - I did, felt, saw this today. Writing in public is an exercise in communication. To Get ClarityMore often than not, I begin
Swimming Upstream From An Idea
When I come across an interesting idea, I used to take it at face value: "Well, that's cool. Whoever thought of that must have been really smart." But that singular idea often doesn't tell the whole story. There's more to know and understand. Ideas are like a flowing river. There