Does Building In Public Actually Work?
Paul Yacoubian, the founder of the software business Copy.ai has been building in public. He shares everything: businesses revenue, user base, and biggest failures. Every month, anyone who's interested can look up how many new signups his business has. Now that they’re building momentum, the numbers look impressive.
From Creator To CMO: Why Content Matters with Blake Emal
We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. Listen
Pomplamoose: The Band That Operates Like A Content Business
Even before the pandemic shut down live music, bands and musicians have needed to be innovative in how they get people to listen to their music. The band Pomplamoose is a living (and thriving) example of how a music group might create other content on top of their music to
Content Creators: The New Marketing Agency with Roger Figueiredo
Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. Listen on your favourite podcast
A Peek At The Future Of Marketing Roles with Tracey Wallace
With more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. Who's The Guest?👤 Name: Tracey Wallace 💪 What They
Create For An Experience, Not For A Result
While planning a creative project, defining success based on specific results can feel like the right way to measure yourself: Number of subscribers, revenue generated, words published. But while looking for specific results seems logical, it also often leads to a sense of failure even if the project goes well.
How To Build Momentum (And Get Buy-in) with Benyamin Elias
The best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the
How To Ruin Your Brand Overnight: The Robinhood Story
Even if you have no interest in investing or the stock market, you've no doubt heard of the stock trading app Robinhood after the fiasco that went on between the Reddit community r/WallStreetBets and hedge funds in early February 2021. I'm not going to get into the financial details
Act Like A Journalist, Not A Columnist
When starting to write, a fear might slip into your head that's hard to ignore. Who am I to say what I'm saying? It can be frightening sharing your opinion with the world for fear of attracting haters, naysayers, or worse, experts who are going to disprove me. But waiting
How Top Online Communities Get Built with Andrew Guttormsen
Some of the most successful digital entrepreneurs use online communities to engage directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttormsen joins Stewart Hillhouse on Top Of Mind to share how the best online communities get built. Who's The Guest?
How To Create Digital Event Experiences Worth Attending
Knock The Socks Off Your Attendees with These Digital Experience Examples Marketers have used experiences as part of their tool belt of persuasion forever – from offering free samples to hosting large events. The purpose of Experience Marketing is clear: to augment their experience of using the product. But with the
The Good, Bad & Profitable of Influencer Marketing with Angelic Vendette
As social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns, and some pitfalls to look out for. Who's