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Stewart Hillhouse

Stewart Hillhouse

Welcome to my little slice of the Internet. When not at the keyboard I spend as much time outside as possible and play guitar as best I can (as of writing this, I'm about 3/5 🎸).

Stewart Hillhouse

Conversational Design: Everything Marketers Need To Know with Emily Lonetto

Smart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps. Listen on your favourite podcast player

Stewart Hillhouse

Breakdown of Vacation Inc's DTC Sunscreen Launch

If you dabble in Direct To Consumer (DTC) Twitter at all, you would have do doubt seem a wave of 80's beach vacation inspired business cards flood your feed. The most genius presale campaign I have ever come across. Also i think I got the best job? pic.twitter.com/

Stewart Hillhouse

The Playbook For Creating A Media Company with Brad Wolverton

Before The Hustle was acquired by Hubspot, it started as an event business. But the real value came from growing that audience into a newsletter with over 1.7MM readers. Brad Wolverton joins Stewart Hillhouse to discuss what the true value of a media business is and what others can

Stewart Hillhouse

Behind-the-Scenes of a 2M+ Person Email List with Phoebe Bain

If you're going to put in the effort to build an audience, it's a smart move to actually own that relationship. Email newsletters is one of the most tried and true method to do so. Phoebe Bain joins Stewart Hillhouse to share behind the scenes of writing for hundreds of

Stewart Hillhouse

How To Attract More Of Your Favourite Customers with Adrienne Barnes

Being clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers. Listen on your favourite podcast player Who's The

Stewart Hillhouse

Writing In Public: Why, How & What's Next with Stew Fortier

There has never been a better time to share your ideas publicly as a writer. But at the same time, it has never been harder to stand out from the crowd. Stew Fortier joins Stewart Hillhouse on this episode of Top Of Mind to explain the ins and outs of

Stewart Hillhouse

Does Building In Public Actually Work?

Paul Yacoubian, the founder of the software business Copy.ai has been building in public. He shares everything: businesses revenue, user base, and biggest failures. Every month, anyone who's interested can look up how many new signups his business has. Now that they’re building momentum, the numbers look impressive.

Stewart Hillhouse

From Creator To CMO: Why Content Matters with Blake Emal

We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. Listen

Stewart Hillhouse

Pomplamoose: The Band That Operates Like A Content Business

Even before the pandemic shut down live music, bands and musicians have needed to be innovative in how they get people to listen to their music. The band Pomplamoose is a living (and thriving) example of how a music group might create other content on top of their music to

Stewart Hillhouse

Content Creators: The New Marketing Agency with Roger Figueiredo

Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. Listen on your favourite podcast

Stewart Hillhouse

A Peek At The Future Of Marketing Roles with Tracey Wallace

With more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. Who's The Guest?πŸ‘€ Name: Tracey Wallace πŸ’ͺ What They

Stewart Hillhouse

Create For An Experience, Not For A Result

While planning a creative project, defining success based on specific results can feel like the right way to measure yourself: Number of subscribers, revenue generated, words published. But while looking for specific results seems logical, it also often leads to a sense of failure even if the project goes well.