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Stewart Hillhouse

Stewart Hillhouse

Welcome to my little slice of the Internet. When not at the keyboard I spend as much time outside as possible and play guitar as best I can (as of writing this, I'm about 3/5 🎸).

Stewart Hillhouse

Does Building In Public Actually Work?

Paul Yacoubian, the founder of the software business Copy.ai has been building in public. He shares everything: businesses revenue, user base, and biggest failures. Every month, anyone who's interested can look up how many new signups his business has. Now that they’re building momentum, the numbers look impressive.

Stewart Hillhouse

From Creator To CMO: Why Content Matters with Blake Emal

We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. Listen

Stewart Hillhouse

Pomplamoose: The Band That Operates Like A Content Business

Even before the pandemic shut down live music, bands and musicians have needed to be innovative in how they get people to listen to their music. The band Pomplamoose is a living (and thriving) example of how a music group might create other content on top of their music to

Stewart Hillhouse

Content Creators: The New Marketing Agency with Roger Figueiredo

Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. Listen on your favourite podcast

Stewart Hillhouse

A Peek At The Future Of Marketing Roles with Tracey Wallace

With more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. Who's The Guest?πŸ‘€ Name: Tracey Wallace πŸ’ͺ What They

Stewart Hillhouse

Create For An Experience, Not For A Result

While planning a creative project, defining success based on specific results can feel like the right way to measure yourself: Number of subscribers, revenue generated, words published. But while looking for specific results seems logical, it also often leads to a sense of failure even if the project goes well.

Stewart Hillhouse

How To Build Momentum (And Get Buy-in) with Benyamin Elias

The best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the

Stewart Hillhouse

How To Ruin Your Brand Overnight: The Robinhood Story

Even if you have no interest in investing or the stock market, you've no doubt heard of the stock trading app Robinhood after the fiasco that went on between the Reddit community r/WallStreetBets and hedge funds in early February 2021. I'm not going to get into the financial details

Stewart Hillhouse

Act Like A Journalist, Not A Columnist

When starting to write, a fear might slip into your head that's hard to ignore. Who am I to say what I'm saying? It can be frightening sharing your opinion with the world for fear of attracting haters, naysayers, or worse, experts who are going to disprove me. But waiting

Stewart Hillhouse

How Top Online Communities Get Built with Andrew Guttormsen

Some of the most successful digital entrepreneurs use online communities to engage directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttormsen joins Stewart Hillhouse on Top Of Mind to share how the best online communities get built. Who's The Guest?

Stewart Hillhouse

How To Create Digital Event Experiences Worth Attending

Knock The Socks Off Your Attendees with These Digital Experience Examples Marketers have used experiences as part of their tool belt of persuasion forever – from offering free samples to hosting large events. The purpose of Experience Marketing is clear: to augment their experience of using the product. But with the

Stewart Hillhouse

The Good, Bad & Profitable of Influencer Marketing with Angelic Vendette

As social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns, and some pitfalls to look out for. Who's