Growth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands.
Who's The Guest?
👤 Name: Jon Oberlander
💪 What They Do: Jon is the CEO of the performance marketing agency Ampush.
🧠 Best Advice: Design your marketing and sales around the Revenue Event of your business model. It's the moment when the cash register rings for your business.
Depending on your business model the time to reach your revenue event might be short (most DTC products), or it might be long (like a freemium game where only a few users end up paying).
Most marketers don't take into account the delay between a marketing campaign and the actual Revenue Event when calculating the cost of acquiring a customer.
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