Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage.
Who's The Guest?
👤 Name: Sara Sodine Parr
💪 What They Do: Sara is a Lead Experience Researcher at Airbnb
🧠 Best Advice: Think closely about how you word your research questions. So it's not just about what you asked, but it's the order you ask them. One really good rule of thumb is that you always want to start broad and then get more specific.
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