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Learning What It Takes To Be Top Of Mind

Here I Share My Writing,
Podcast, and Thoughts on Marketing

Stewart Hillhouse

How To Create Branded Content Without Sounding Phoney with David Bates

There are a thousand ways for your brand to get the attention of your audience. David Bates joins Stewart Hillhouse to explain how to ensure your story doesn't get jumbled when sharing across platforms. Who's The Guest?👤 Name: David Bates 💪 What They Do: David is the CEO and Creative Director

Stewart Hillhouse

How To Get (And Keep) A Subscription Customer with Chase Alderton

Subscription business models require a different set of marketing skills to keep customers happy. Chase Alderton joins Stewart Hillhouse to share the common trends he's seen across 10,000+ subscription businesses. Who's The Guest?👤 Name: Chase Alderton 💪 What They Do: Chase is the Growth Marketing Manager at Recharge Payments. 🌐 Chase

Stewart Hillhouse

Why Decision Makers Are Scared Of You (And What To Do About It) with Michael Haynes

When it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to explain that a marketers greatest super power right now is the ability to listen. Who's The Guest?👤 Name: Michael Haynes 💪 What They Do: Michael is a marketing strategist, author, and B2B customer

Stewart Hillhouse

Stop Guessing What Your Customer Wants To Hear with Katelyn Bourgoin

Whoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need. Who's The Guest?👤 Name: Katelyn Bourgoin 💪 What They Do: Katelyn is a customer-obsessed marketer and the founder of Customer Camp. 🌐 Katelyn

Stewart Hillhouse

Reading with a Pen - How I Get Ideas From Books

For many years I was scared to write in my books - it felt like I was destroying them. But a few years ago, I tried reading with a pen and it's completely changed how I read. From Consumer to ContributorWhen you read without a pen, you're a consumer. You're

Stewart Hillhouse

Level-Up Your Content Repurposing Game with Amber Khan

Being consistent at creating content can become an annoying chore if you don't have the right systems in place. Amber Khan joins Stewart Hillhouse to share her system for creating thumb-stopping content. Who's The Guest?👤 Name: Amber Khan 💪 What They Do: Amber is a bestselling author and the Founder and

Stewart Hillhouse

Learning From Myself

I recently pulled out one of my notebooks from a few years ago. Back then I didn’t have the podcast, I wasn’t sharing my thoughts publicly, and I certainly wasn’t focused on marketing as a career. But the groundwork was there. In my own writing I found

Stewart Hillhouse

How To (Actually) Learn From Your Customers with Khalid Saleh

Getting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon. Who's The Guest?👤 Name: Khalid Saleh 💪 What They Do: Khalid Saleh is an expert in conversion rate optimization and user research.

Stewart Hillhouse

Why All Marketers Must Have A Point of View with Mayur Gupta

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just top-line revenue. Who's The Guest?👤 Name: Mayur Gupta 💪 What They Do: Mayur is the CMO of Gannett,

Stewart Hillhouse

30 Lessons Learned From Publishing 30 Podcast Episodes

The first thing you need to do is record a 30 second Trailer episode. This will help for two reasons: • It will force you to write the press release before the podcast goes live. Consider this your elevator pitch for why someone should plug you into their ears for the

Stewart Hillhouse

Stop Making Boring B2B Content with Chantelle Marcelle

The best marketers learn from their mistakes faster than their competitors. And the best way to practice is by creating your own content. Chantelle Marcelle joins Stewart Hillhouse to share why she thinks creating your own content is a competitive advantage. Who's The Guest?👤 Name: Chantelle Marcelle 💪 What They Do:

Stewart Hillhouse

😎 Cool CEO Edition

Happy Thursday, Many advertising campaigns (especially the big ones) have been completely spoiled thanks to Covid. Ads that show large groups - not relevantAds that show travel destinations - waste of moneyAds that pretend like nothing is happening - bad tasteOne ad I saw this week really demonstrated how constrained