I've Got A Story For Sale
I've got a story for sale. And so do you. It's nearly impossible to be differentiated without having a unique story to tell. Two identical products can be sold for wildly different prices simply because of the story they're selling. While it's the purchase of the product that captures the
Document Like A Museum
Museums are interesting because they each have their own unique way of sharing the story of our pasts. There's no single right way to tell the history of our world. Some museums do it by covering a massive timeline — displaying everything from dinosaur bones to space suits. Others focus on
Pick Your Audience, Pick Your Future
The group of people that you serve is going to dictate a lot. Both about your future opportunities and the type of work you'll be doing. Because growing an audience is not an overnight task (and if it did happen overnight, then don't be surprised if it disappears just as
The Best Way To Avoid First-Hand Fatigue
First-hand fatigue occurs when you least expect it. This is the natural cycle for anyone learning a new skill. At first you suck. Then you get the basics. Then you get complacent. You develop first-hand fatigue somewhere between being pretty good and being a master. In order to get to
The Path To Making $100K+ As A Content Marketer with Jimmy Daly
The job of a content marketer is not to write blog posts. Your job is to support the business. Jimmy Daly joins Stewart Hillhouse to share what he's learned from building a community of 1,900+ content marketers. Listen on Apple, Spotify, Google, or other platforms Who's The Guest?👤 Name:
What Subscribing Really Means
Subscribing to someone's content is a big deal. Rather, it should be a big deal. Because what you watch, read, and scroll is who you become. When you subscribe to an online creator, you're allowing not only their ideas influence you, but you're also signalling to an algorithm that this
Keep Customers For Life Using These Onboarding Tips with Ramli John
Getting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business. Listen on Apple, Spotify, Google, or other platforms Who's The Guest?👤 Name: Ramli John 💪 What They Do:
The Formula for Making Work That Stands Out
Insightful, relevant, actionable — the three adjectives to remember that will help your work to stand out. Insightful - information they can only get from youInsightful doesn't mean novel. It also doesn't mean exhaustive. But what it does mean is your reader will have some type of lightbulb moment. I recommend
One New Idea Every Day
A big reason I love having a daily writing practice is that it forces me to have one new idea everyday. There are thousands of ideas begging for your attention every hour of the day. You can't open your computer or phone without a notification. But those ideas aren't yours.
The Naming Effect: Why You Should Give Your Idea A Name
Humans are always looking for hints on how to categorize new information. Does this new idea belong in Bucket A or Bucket B? Is this new idea about marketing or business? Does this apply to my work identity or personal identity? A way to make your ideas easier to recall
Your Content Is Boring - Here's How To Fix It with Devin Reed
What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. Who's The Guest?👤 Name: Devin
The Gap Between Execution and Taste
"When you first get started making creative work, there's a gap between your taste and what you're actually able to make." Ira Glass - American public radio personality One problem I had when I moved from being a consumer to being a producer was that I'd expect my work to