What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy.
Who's The Guest?
👤 Name: Devin Reed
💪 What They Do: Devin is Head of Content Strategy at Gong.
🧠 Best Advice: Make content that makes people's eyebrows do crazy things (see video below to know what I mean).
A short summary of the most actionable takeaways and best advice of the episode.
I Repeat: DON'T BE BORING
Sometimes that means putting out content that you need to apologize for afterwards. But if you're going to do extraordinary work, you need to go above and beyond what's expected from a marketer.
The Biggest Mistake Devin Sees B2B Content Teams Make
The biggest mistake is that they never write content in a human tone (he calls it the B2B Exclamation Point).
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Write content that's by people who just happen to work at a company. People have a much easier time getting to know, like, and trust a person than a corporation.
Is It Too Late For My Company To Start A Podcast?
While there might be a million podcasts, there likely aren't very many that are made specifically for your target customer persona. It's not too crowded yet. Serve them and them alone.
Devin's 3-Part Content Formula
Your content should have at least 2 of these components:
- Insightful - provide an insight that your audience could not get anywhere else
- Relevant - help people solve problems they're currently having
- Immediately actionable - give them what they need to go do that thing you promised
If you have at least 2 of these in everything you put out, you'll be unstoppable.
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