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Pick Your Audience, Pick Your Future

Pick Your Audience, Pick Your Future

Stewart Hillhouse
Stewart Hillhouse

The group of people that you serve is going to dictate a lot.

Both about your future opportunities and the type of work you'll be doing.

Because growing an audience is not an overnight task (and if it did happen overnight, then don't be surprised if it disappears just as quickly).

While designers at Facebook and Twitter might make audience development feel like a game, it's really not quite as simple.

Because no one owes you anything.

To earn a new audience member, you must build enough trust that they want to hear from you again.

So really the type of people you attract (your audience) is directly influenced by the type of work you put out.

If the kind of work you put out is to get people into your funnel and paying you as quickly as possible, expect your audience to be hyper transactional.

If you're looking to develop deep friendships with your audience, then expect them to want the same back from you.

Building an audience will take a long time regardless of what path you choose.

So remember to take stock early and often to ensure you're serving the kinds of people you want to spend time with.

Because they trust you for a reason. Make sure that reason aligns with the future you want to build.

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