Marketing
Marketing is simple: Make a promise and keep that promise. But that doesn't mean it's easy. Here are some thoughts I have about Marketing.
How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell
Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and
Turning Attention Into Trust
What's the point of marketing? The outcome you're seeking might be different than mine, but this questions boils down to one thing: turning attention into trust. With enough money and Facebook ads, you can get the attention of nearly anyone on this planet. But attention is an empty way of
Do You Use Creative Guardrails?
The word Creativity has baggage. Creativity will have wildly different definitions depending on who you ask. To a civil engineer, it might mean finding a unique way to drain water from a ditch. To an agency designer, it might mean finding a new way to offer services to their clients.
There's No Such Thing As Being Too Specific
Be specific – as specific as possible. Be specific about everything: Who you're creating forWhat others will learn from youWhat topics within larger topics you coverEverything. Traditional knowledge would have us think that appealing to the largest audience possible would be the best move. But the opposite is actually true. The
I've Got A Story For Sale
I've got a story for sale. And so do you. It's nearly impossible to be differentiated without having a unique story to tell. Two identical products can be sold for wildly different prices simply because of the story they're selling. While it's the purchase of the product that captures the
Document Like A Museum
Museums are interesting because they each have their own unique way of sharing the story of our pasts. There's no single right way to tell the history of our world. Some museums do it by covering a massive timeline — displaying everything from dinosaur bones to space suits. Others focus on
Pick Your Audience, Pick Your Future
The group of people that you serve is going to dictate a lot. Both about your future opportunities and the type of work you'll be doing. Because growing an audience is not an overnight task (and if it did happen overnight, then don't be surprised if it disappears just as
What Subscribing Really Means
Subscribing to someone's content is a big deal. Rather, it should be a big deal. Because what you watch, read, and scroll is who you become. When you subscribe to an online creator, you're allowing not only their ideas influence you, but you're also signalling to an algorithm that this
The Formula for Making Work That Stands Out
Insightful, relevant, actionable — the three adjectives to remember that will help your work to stand out. Insightful - information they can only get from youInsightful doesn't mean novel. It also doesn't mean exhaustive. But what it does mean is your reader will have some type of lightbulb moment. I recommend
The Naming Effect: Why You Should Give Your Idea A Name
Humans are always looking for hints on how to categorize new information. Does this new idea belong in Bucket A or Bucket B? Is this new idea about marketing or business? Does this apply to my work identity or personal identity? A way to make your ideas easier to recall
The Gap Between Execution and Taste
"When you first get started making creative work, there's a gap between your taste and what you're actually able to make." Ira Glass - American public radio personality One problem I had when I moved from being a consumer to being a producer was that I'd expect my work to
Commodity + Brand = Novelty
How strong is your brand? It's a hard thing to measure. A quick way to find out is by asking your audience: "Will you buy a t-shirt from me?" To see the power of a brand, start by looking at merchandise. Presuming your main business is not selling t-shirts, asking