Act Like A Journalist, Not A Columnist
When starting to write, a fear might slip into your head that's hard to ignore. Who am I to say what I'm saying? It can be frightening sharing your opinion with the world for fear of attracting haters, naysayers, or worse, experts who are going to disprove me. But waiting
How Top Online Communities Get Built with Andrew Guttormsen
Some of the most successful digital entrepreneurs use online communities to engage directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttormsen joins Stewart Hillhouse on Top Of Mind to share how the best online communities get built. Who's The Guest?
How To Create Digital Event Experiences Worth Attending
Knock The Socks Off Your Attendees with These Digital Experience Examples Marketers have used experiences as part of their tool belt of persuasion forever – from offering free samples to hosting large events. The purpose of Experience Marketing is clear: to augment their experience of using the product. But with the
The Good, Bad & Profitable of Influencer Marketing with Angelic Vendette
As social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns, and some pitfalls to look out for. Who's
How I'd Market Jeans & Video Software
Imagine this: you're in the market for a new pair of jeans. You typically go for the cheaper ones from a big box store, but they always rip and don't fit that well. You've had your eyes on a pair of denim from a company that uses a type of
A Playbook For Growing A DTC Brand with Sandro Roco
Starting a Direct-To-Consumer (DTC) brand is really tough. But introducing a new category into an already busy industry? Only the smart survive. Sandro Roco joins Stewart Hillhouse to share how he's growing his beverage company, Sanzo. Who's The Guest?👤 Name: Sandro Roco 💪 What They Do: Sandro is the founder of
How I Started With The End In Mind
There's a tremendous amount of uncertainty when getting started on anything. So before I started my podcast and writing online, I first imagined what end-goal I was seeking. I call this my North Star — an indicator I can look up at when the path is uncertain and know that I
How To Accelerate Your Marketing Career Using LinkedIn with Katie Mitchell
Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and
Turning Attention Into Trust
What's the point of marketing? The outcome you're seeking might be different than mine, but this questions boils down to one thing: turning attention into trust. With enough money and Facebook ads, you can get the attention of nearly anyone on this planet. But attention is an empty way of
Get Endless Content Ideas Using This Simple Framework with John Bonini
One of the most frustrating parts of creating content can be coming up with the ideas. Well, using this simple framework, you'll never again run out of content ideas for your blog, social, or video channels again. John Bonini joins Stewart Hillhouse to talk all things content. Who's The Guest?
Do You Use Creative Guardrails?
The word Creativity has baggage. Creativity will have wildly different definitions depending on who you ask. To a civil engineer, it might mean finding a unique way to drain water from a ditch. To an agency designer, it might mean finding a new way to offer services to their clients.
There's No Such Thing As Being Too Specific
Be specific – as specific as possible. Be specific about everything: Who you're creating forWhat others will learn from youWhat topics within larger topics you coverEverything. Traditional knowledge would have us think that appealing to the largest audience possible would be the best move. But the opposite is actually true. The