Level-Up Your Content Repurposing Game with Amber Khan
Being consistent at creating content can become an annoying chore if you don't have the right systems in place. Amber Khan joins Stewart Hillhouse to share her system for creating thumb-stopping content. Who's The Guest?👤 Name: Amber Khan 💪 What They Do: Amber is a bestselling author and the Founder and
Learning From Myself
I recently pulled out one of my notebooks from a few years ago. Back then I didn’t have the podcast, I wasn’t sharing my thoughts publicly, and I certainly wasn’t focused on marketing as a career. But the groundwork was there. In my own writing I found
How To (Actually) Learn From Your Customers with Khalid Saleh
Getting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon. Who's The Guest?👤 Name: Khalid Saleh 💪 What They Do: Khalid Saleh is an expert in conversion rate optimization and user research.
Why All Marketers Must Have A Point of View with Mayur Gupta
Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just top-line revenue. Who's The Guest?👤 Name: Mayur Gupta 💪 What They Do: Mayur is the CMO of Gannett,
30 Lessons Learned From Publishing 30 Podcast Episodes
The first thing you need to do is record a 30 second Trailer episode. This will help for two reasons: • It will force you to write the press release before the podcast goes live. Consider this your elevator pitch for why someone should plug you into their ears for the
Stop Making Boring B2B Content with Chantelle Marcelle
The best marketers learn from their mistakes faster than their competitors. And the best way to practice is by creating your own content. Chantelle Marcelle joins Stewart Hillhouse to share why she thinks creating your own content is a competitive advantage. Who's The Guest?👤 Name: Chantelle Marcelle 💪 What They Do:
Why It Pays To Have A Cool CEO Edition
Happy Thursday, Many advertising campaigns (especially the big ones) have been completely spoiled thanks to Covid. Ads that show large groups - not relevantAds that show travel destinations - waste of moneyAds that pretend like nothing is happening - bad tasteOne ad I saw this week really demonstrated how constrained
Create Content For People, Not Algorithms with Michael Tumlin
Michael is a graphic designer and host of the Creatively Brief podcast
How To Make Your Brand Stand Out with Rick Buie
To stand out online, being creative and knowing your audience will set you apart. Rick Buie joins Stewart Hillhouse to share his thoughts on advertising, creativity, and how to work well with an agency. Who's The Guest?👤 Name: Rick Buie 💪 What They Do: Rick is the Head of Brand Advertising
Reach New Audiences Using Marketing Partnerships with Katrina McCarter
Marketing partnerships are all around us: collaborations, features, cross-promotions. On this episode, Katrina McCarter explains how to pitch, partner, and promote a marketing partnership in the right way. Who's The Guest?👤 Name: Katrina McCarter 💪 What They Do: Katrina is a best-selling author and founder of Out Loud Marketing Partnerships. 🌐 Katrina
The First 180 Days Building an Audience - 5 Lessons Learned
At the end of 2019, I decided to begin getting serious about building a personal audience. My driving reason: to be able to travel anywhere in the world and be able to get a beer with a local who follows my work. And while that reason might seem strange, it
On Twitter, You've Got To Take Any Opportunity You've Got [Twitter Case Study]
When starting anything new, I find examples to be the best way to learn. So here’s a Twitter case study of how I’ve been growing an audience by commenting on the posts of others. The Setup I don’t yet have a large following on