Audience Building
Content Creators: The New Marketing Agency with Roger Figueiredo
Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. Listen on your favourite podcast
Create For An Experience, Not For A Result
While planning a creative project, defining success based on specific results can feel like the right way to measure yourself: Number of subscribers, revenue generated, words published. But while looking for specific results seems logical, it also often leads to a sense of failure even if the project goes well.
How I Started With The End In Mind
There's a tremendous amount of uncertainty when getting started on anything. So before I started my podcast and writing online, I first imagined what end-goal I was seeking. I call this my North Star — an indicator I can look up at when the path is uncertain and know that I
Are You Building A Person-Based or a System-Based Business?
In Michael E. Gerber's The E-Myth, he says: "It's been said, and I believe it to be true, that great businesses are not built by extraordinary people but by ordinary people doing extraordinary things."That sounds great, but what does he mean by extraordinary things? He carries on to explain
On Twitter, You've Got To Take Any Opportunity You've Got [Twitter Case Study]
When starting anything new, I find examples to be the best way to learn. So here’s a Twitter case study of how I’ve been growing an audience by commenting on the posts of others. The Setup I don’t yet have a large following on
How To Use LinkedIn To Effectively Reach More People
Tools are only effective if you use them properly. LinkedIn is no exception. In order to use LinkedIn to build your network, you should be thinking of it as a microphone, rather than a Rolodex. LinkedIn has had the perception of being a really boring place where business-y people go