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Reach New Audiences Using Marketing Partnerships with Katrina McCarter

Reach New Audiences Using Marketing Partnerships with Katrina McCarter

Stewart Hillhouse
Stewart Hillhouse

Marketing partnerships are all around us: collaborations, features, cross-promotions. On this episode, Katrina McCarter explains how to pitch, partner, and promote a marketing partnership in the right way.

Who's The Guest?

👤 Name: Katrina McCarter

💪 What They Do: Katrina is a best-selling author and founder of Out Loud Marketing Partnerships.

🌐 Katrina on the web: LinkedIn |

🧠 Best Advice: There are Four Principles to every successful marketing partnership: Mutuality, Perceived Value, Ethical Alignment, and Experience.

Biggest Takeaways From This Episode

Partnership Marketing Has Many Other Names

You might know them as Joint Ventures, Collaborations, Cross-Promotions, or Take-Overs.

But at the end of the day, a Marketing Partnership is when two or more parties come together for mutually beneficial gains.

It's important that the partner you choose shares an audience with you, but is not in direct competition.

A perfect example would be Red Bull and GoPro. They both serve people who enjoy action sports, but their products are not in direct competition. That's why a marketing campaign like Stratos made sense for them to partner on.