Being clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers.
Who's The Guest?
👤 Name: Adrienne Barnes
💪 What They Do: Adrienne is a content strategist and the founder of Best Buyer Persona
🧠 Best Advice: Audience personas aren't supposed to be a one-and-done exercise. The persona you create must be actively updated using new insights and data as they become available.
A short summary of the most actionable takeaways and best advice of the episode.
Indications That It's Time To Update Your Buyer Persona
It might be time to update your buyer persona when:
- Deals are taking longer than usual
- Churn rate is high
- Performance data is low
- Cost of acquisition is rising
How To Get Customer Insights For A Buyer Persona
The best way to get insights for your customer persona is through one-on-one customer interviews.
If you're not given the resources to talk 1-on-1 with customers, try sitting in on sales calls or recordings.
Adrienne's Favourite Customer Interview Question
Adriennes favourite question to ask in a 1-on-1 customer interview: "Who do you think is the best fit customer for this product?"
Why: if they are the best fit, they end up describing themselves in great detail in only a few sentences. Ask them to expand to hear more specifics
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