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Inside The Mind Of A Chief Audience Officer with Jim Thompson

Stewart Hillhouse
Stewart Hillhouse

When you’re tasked with understanding the needs of over 40M monthly unique visitors, you develop a skill for figuring out what kind of content people want to see.

Previously, Jim Thompson was the Chief Audience Officer at Billboard Media Group, managing the audience across properties like Billboard Top 100, The Hollywood Reporter, Spin, Vibe, and Stereogum ( He is now the Analytics Advisor to Team Gary Vaynerchuck (

We chat about:

How to ask better questions

What exactly is Small Data?

Where he sees media moving in 3 years


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