Public relations often spark images of Spin Doctors, 1970’s advertisers (think Mad Men), or Olivia Pope rushing in to save the President from a media frenzy.
Liz Duff joins me to explain why that’s just not true by debunking The 5 Misconceptions around PR. She also lays out the strategy that she’s using at SalesRight (https://salesright.co/) to get the founder tons of earned media through being a podcast guest.
PR and marketing are not the same thing – but if you can learn to do both, you’ll be able to earn more traffic than you’ll know what to do with!
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